Sports Internet Advertising
The Sculu Sports Network consists of 90+ sports blogs and forums, including www.sculu.com. An example of the sports forum network is www.clublakers.com
National advertisers may place CPM advertising across the entire network, while local (brick and mortar) advertisers may choose to place CPC (pay per click) advertising on individual websites.
Advertise on the Sculu Sports Internet Network
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Sports Internet Advertising Increasing
eMarketer reports that sports marketers will top$1 billion by 2011. Sports Internet advertising increased 33% in 2008, fueled by the Beijing 2008 Olympics. The upward trend is slated to continue, pushing sports site ad revenues to top $1 billion by 2011.
Paul Verna, senior analyst of eMarketer: “Advertisers are including Web sites in their sports ad mix because they can create offerings that are much more demand-driven. The ads are integrated with the sports info that people are actively seeking out, like stats and scores. Fantasy sports are a natural tie-in for advertisers. With sponsorships and ads in these fantasy networks, there’s an opportunity to get these really passionate fans to engage with a message–as long as it’s really tied to the sport.”
Comscore: Sport & Fitness Ranks as Top-Growing Online Category
According to comScore, the top growing online product category for the 2008 holiday season was Sports & Fitness, which grew 18 percent versus the prior season. The category continues to benefit from consumers’ focus on health and fitness and consumers feeling more comfortable purchasing higher-priced fitness equipment, such as treadmills and elliptical machines, online.
The Internet is reshaping the sports marketing landscape by offering fans the ability to participate in their favorite sports with instant access to scores, news, trivia, statistics, blogs, bulletin boards, social networks, fantasy sports services, highlights and live game streaming.
Sports Internet Advertising Important to Marketing Mix
The Sports Site Marketing report analyzes how emerging media are delivering loyal, targeted audiences to sports marketers, who traditionally spend billions of dollars each year on television advertising and event sponsorships.
While TV continues to dominate as both a distribution platform for sports content and an advertising medium, online and mobile platforms are evolving, and will soon be an important part of the sports media and marketing mix.
eMarketer estimates that US advertising revenues at sports-related Websites will reach $1.1 billion in 2011, up from $407 million in 2006. As a percentage of overall Sports Internet Advertising , the Internet’s share will double to 10% by 2011, up from 4.9% in 2006.
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